About Us
In October of 2008, Sandra Hernandez Yedor decided to begin the most exciting and rewarding chapter of her life. With a lifelong passion for fabrics, textiles, and the timeless beauty of European design, Sandra founded Lili Alessandra — launching the brand's first bedding collection alongside a debut series of decorative pillows that immediately resonated with luxury home enthusiasts and interior designers alike.
Lili Alessandra was built on a love for soft furnishings that make a statement. Sandra's deep appreciation for European Elegance is reflected in every collection she creates drawing inspiration from the refined textures of French linen, intricate embroidery traditions, and the understated opulence of continental interiors. Her signature approach lies in mixing sumptuous fabrics with handcrafted techniques, ensuring that each design is uniquely its own.
What began as a single creative vision in San Antonio, Texas has grown into a nationally recognized luxury home brand with global reach. Today, Lili Alessandra operates across three distinct divisions:
Retail — A direct-to-consumer experience offering the full collection of luxury bedding, decorative pillows, duvets, coverlets, fine bed sheets, throws, and luxury bath linens to discerning shoppers nationwide and internationally.
Wholesale — A trade division partnering with luxury home retailers and interior designers to bring Lili Alessandra's European-inspired aesthetic into curated retail environments across the country.
Outlet — A beloved division offering discontinued and past-season pieces at exceptional value — the same handcrafted quality, at prices that make luxury more accessible.
Over the years, the brand has grown to encompass an extensive portfolio of luxury home linens, and most recently expanded into Luxury Bath Towels and an exciting Margaritaville collaboration a "laid-back luxury" capsule collection celebrating the spirit of escapism without compromising on quality or elegance.
Sandra's designs are made for the woman who knows exactly what she wants: a home that is beautiful, personal, and surrounded by softness that tells a story.
Founder & CEO · Sandra Hernandez Yedor
San Antonio, TX · lilialessandra.com
LinkedIn: linkedin.com/in/sandra-hernandez-yedor-8770b050
Watch Video: The Evolution of Lili Alessandra
Meet The Team
